IMPACT OF CULTURE ON NON-VERBAL COMMUNICATIONS
Culture influences non-verbal communications as much of the gestures, expressions etc result from „clan culture‟. Besides, experts in communication are now convinced that non-verbal communications play a very critical role in every day living:
They form an integral part of oral, face-to-face communications
They form the backbone of written communication in terms of layout and other visual aspects of written communication
In modern business communications, non-verbal communications can be at the conscious and unconscious levels. Managers must be conversant with both to be able to use them effectively in cross-cultural interactions.
