Evaluating Remembering & Responding

Evaluating  Remembering & Responding

It is forming opinion about the message heard. If the subject matter is complex or it is a topic that has emotional overtones, effort is required to:
 Sort out the remarks made by the speaker
 Separate facts from opinions
 Evaluate quality of evidence
As a rule, listeners dismiss ideas from an unattractive and abrasive speaker. Also, they easily embrace ideas of „charismatic‟ speakers.

Remembering

It is storing message after receiving in the memory for future use. Good speakers facilitate storage by doing the followings:

 Comparing the message with the previous similar messages
 Highlighting the components of transition in the new message
 Summarizing and paraphrasing the message

 Responding

It is reacting to the content of the message in some fashion. When audience is large, it may take the form of:
 Silence
 Applause
 Laughter etc