FUNCTIONS AND OBJECTIVES OF LETTER MESSAGING

FUNCTIONS AND OBJECTIVES OF LETTER MESSAGING

(1) Functions of Letter Messaging

According to a reputed expert, L Gartside, followings are the primary and secondary functions of letter writing:

(i) Primary functions
 Providing a convenient and inexpensive means of communications without personal contact
 Seeking or giving information
 Furnishing evidence of transaction entered in to
 Providing a record for future reference

(ii) Secondary functions
 Creating goodwill for the company
 Making an impression as an efficient and reliable firm

(2) Objectives of Letter Messaging

More important ones are:
 Serves as a record for future use – copies can be sent to functionaries in different locations for future reference
 Leaves a more durable impression on the receiver than an oral message
 Can reach any where in the firms‟ hierarchy and even levels that are difficult to access normally
 Can be sent to different regions, countries and continents where oral or personal contacts are difficult, thus widening firms‟ reach and access
 Forms authoritative, legal document for contracts and collaborations in business
 Is used for building goodwill, image and reputation.