Communication and Power

Communication and Power

Communication is also the most powerful input resource in an enterprise. The various resources, just to recount, are as below:
1 Men
2 Money
3 Materials
4 Machines
5 Methods
6 Management
7 Measurement
8 Message covering both information and communication flows
9 Motive Power
10 Motivational Leadership
Messaging has emerged as the most important resource for, without it, nothing can be transacted anywhere. It is the lifeline of any society. It is the glue that holds companies, communities, and countries together.
There is another process that is also used to influence others – it is the use of authority or power. They say if a person has the power it shows because it quickly shows his influence or holds on others‟ opinion. However, it must be understood in its proper perspective. Power has been described as „a process of influencing others to do something that, left to themselves, they will not do‟. This process is, then, quite different from that of communication where we influence others as equals - members of the family, members of the inter-departmental teams or customers or fellow members of an association. The process of communication is greatly dependent on the skill of individuals who, as equal members, are in a position to influence others so as to compel, propel or impel them to work together to achieve common goals!