IMPORTANCE OF VOICE
The critical role of voice in oral communication cannot be over-emphasized. Following findings of a study are both interesting and revealing:
What you say - 07 % (mostly hearing)
How you say - 38 % (hearing and seeing)
Body language - 55 % (seeing)
From the above, it is evident that „what is said‟ is not as important as „how it is said‟. And „how‟ is greatly influenced by the reproduction of sound waves, their transmission, and reception by the listeners.
The quality, tone, and texture of your voice and the manner and speed of its delivery have a major role in influencing the audience. Combined with other etiquettes/mannerism, „how it is said‟ is over five times more effective than „what is said‟.
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