GOOD BUSINESS REPORT

GOOD BUSINESS REPORT

Following features stand out:
(1) Accuracy of facts
Since reports are used for decision-making, inaccurate and unverified facts can lead to disastrous results. It is said, „What is worse than no information is wrong information‟.

(2) Brevity
Difficult to define, it is also not possible to state it, as a rule, to be followed for writing reports. Good reports are brief but brevity should not be achieved at the cost of clarity nor should it be at the expense of completeness. Thus the reports should include everything that is relevant yet be brief!

(3) Clarity
Clarity comes from orderly, systematic and clear thinking. Reports should be skillfully divided into short paragraphs, giving headings and inserting signposts to attract attention and securing the sustained interest of the readers who are indeed customers.

(4) Free from grammatical errors
Good reports are a good piece of composition presented attractively and free of any grammatical error. If the choice of words is faulty, construction of sentences is confusing and the design of paragraphs is dull, reports would find few readers. If reports require too much of sorting out of data and sifting out the meanings before taking decisions, it would always leave a lurking doubt in the decision makers‟ mind. And if decisions do not reflect the conviction of management, they are unlikely to be implemented properly.

(5) Objectivity of recommendations
Recommendations should be objective and impartial. These must be based on logical conclusions of the investigation, analysis, and findings. The self-interest of the individuals should not creep in directly or indirectly.

(6) Unity and Cohesion
If the writers are clear about the main purpose of the report, it gives unity and cohesion to the report

(7) Precision
Reports avoid extraneous issues and are precise and incisive. Precision adds value to the report.

(8) Reader-orientation
Reader orientation is customer orientation. Writers must always keep the person(s) going to read the report in mind. Contents of reports to laypersons will be different from the reports prepared and submitted to experts and specialists.

(9) Relevance
The facts and data should have a direct bearing on the main purpose of the message intended. Nothing relevant should be skipped nor any irrelevant data be added to
make the report confusing. Exclusion of facts may make the report incomplete and is likely to mislead.

(10) Simple language
Reports using simple, familiar words and direct construction of sentences call for a greater understanding of the subject. Only deep knowledge enables persons to throw up and uses simple words and phrases for expressions. Reports should be free of trite expressions, clichés, and figures of speech.