Functions of Letter Messaging
According to a reputed expert, L Gartside, followings are the primary and secondary functions of letter writing:(i) Primary functions
Providing a convenient and inexpensive means of communications without personal contact
Seeking or giving information
Furnishing evidence of transaction entered in to
Providing a record for future reference
(ii) Secondary functions
Creating goodwill for the company
Making an impression as an efficient and reliable firm
Objectives of Letter Messaging
More important ones are:
Serves as a record for future use – copies can be sent to functionaries in different locations for future reference
Leaves a more durable impression on the receiver than an oral message
Can reach anywhere in the firms‟ hierarchy and even levels that are difficult to access normally
Can be sent to different regions, countries, and continents where oral or personal contacts are difficult, thus widening firms‟ reach and access
Forms authoritative, legal document for contracts and collaborations in business
Is used for building goodwill, image, and reputation.
