Four S‟s of communication

Four S‟s of communication

(i) Shortness

Shortness „economizes‟ on words. Message should be as brief as possible. Good rules are:
 Avoid high sounding and bombastic words
 Do not use complex words, phrases and ideas
 Use simple, common and popular vocabulary

(ii) Simplicity

Simplicity impresses. There is a famous „KISS‟ principle in communication – it says that the message should be kept short and simple. A few golden hints are:
 Choice of simple words and ideas comes from clarity of tellers‟ thoughts
 Confused persons employ confusing words that leave the reader in a maze
 Clarity of ideas germinate use of simple words and phrases

(iii) Strength

Strength of message „convinces‟ receivers about the desirability of the idea(s). Messages should deliver the conviction of the teller. Guidelines are:
 Half-hearted statements add a touch of falsehood to the message
 If sender is convinced, the message carries the strength of his conviction
 Strength of the message comes from senders‟ credibility

(iv) Sincerity

The quality of sincerity „appeals‟ to everyone especially the receivers of messages. If receivers‟ keen sense of observation senses a situation of make-believe, the entire process of communication would fall through. Adopting the following rules will go a long way:
 A sincere approach becomes evident to receivers
 Sincerity gets reflected in the way they communicate
 Sincerity adds to the credibility of senders