COMMUNICATION MODEL--Conception

COMMUNICATION MODEL--Conception

(i) Mental images
All individuals are continuously bombarded by information flowing from
 Sights (Scenes)
 Sounds
 Scents
These streams of sensation are conveyed to the human mind. Each individual has a unique „mental filter‟ because of own experiences, exposures, emotions etc. The mental filter converts these streams of sensation in to a mental map of the event that becomes the basis of perception of the reality. No two mental images of the observers of the same event will be identical!
All sensations received in the mind go through the process of abstraction and simplification.

(ii) Psychological factors

A person tends to hear what he wants to and rejects what he does not want to hear. This is because of several factors as below:
 Sensory factors
 Demographic factors
 Psychographic factors
 Loyalty of individuals
 Personality of individuals

(iii) Technical aspects
These days communication is greatly influenced by the technology and choice of the medium of transmission. Followings should be taken in to account:
 Transmitter
 Transmission process
 Receiver

In most cases, a certain amount of repetition may be desirable to ensure that the message is not mutilated.

(iv) Role of being logical and systematic
The message, to be effective, should be logical and conveyed in a systematic manner. Messages suffer from:
 Logical errors
 False analogy
 Concluding from limited data
 Understanding syllogism (Deductive logic)
 Arguing in circles
Usually in such cases, the middle of the message remains undisturbed but most receivers tend to get misled.

(v) Conclusions
Arriving at the conclusion from the various conflicting and diverse factors is the real issue. As a rule, four possible conclusions are:
 Valid and true
 Valid and false
 Invalid but true
 Invalid and false
Communicators have to avoid the pitfalls and look for valid and true conclusions.