CROSS CULTURAL COMMUNICATION

CROSS CULTURAL COMMUNICATION

With liberalization of national economies and increasing pace of globalization, communication levels have increased among individuals, groups and companies across communities, countries and continents. People with different backgrounds, mindsets and cultures are interacting through conferences, correspondence and non-verbal communication leading to more willing cooperation.

Human civilization is developing, progressing and moving forward at a much faster rate than ever before, removing age-old disparities of race, religion and color. The differences in culture occupy the central stage of emerging global world where progress would largely depend upon how well managers and leaders are able to communicate across varied cultures to achieve common goal of progress for all.

Culture has a powerful influence on individuals‟ way of thinking, saying or doing things:
 Thinking encompasses beliefs, assumptions, values, myths and folklores
 Saying, being the essence of living, determines the way of interacting with ones‟ surroundings – machines, tools, natural resources, food, clothing, shelter etc
 Doing signifies norms of behavior that include own customs, laws, regulations, ceremonies, fashions, etiquette's etc

Culture provides the meaningful context in which people gather together, think about themselves and interact with the surroundings. It must be remembered that a culture is rational and logical to a community although it may appear irrational and illogical to any one outside that culture. Thus working across culture presents both the biggest challenge and opportunity in a world that is shrinking in terms of time, distance and ability to communicate.