PROXIMICS - Implications of Proxemics

PROXIMICS  -  Implications of Proxemics

Knowledge of Proxemics is being used to secure following advantages in business:

1 Every culture has a well-defined personal space; violation of spatial zones can create wrong impressions, leading to loss of business.

2 In multi-cultural groups, individuals should observe the spatial zones of different groups and interact with them accordingly.

3 Even in small groups, one must find out the boundary limits of spatial zones so as to preclude „bubble-bursts‟ arising from irritation and discomfort.

4 According to Gary Kreps, people have strong territorial emotions about their possessions or objects of which they claim ownership viz., clothes, books, homes and automobiles. Since they protect these territories vigorously, people should ensure that they do not step on someone‟s toes.

5 People from high-context cultural countries including India prefer greater distances that low-context culture nations who have carefree and casual approach to it.

6 The concept of proximics is also reflected in the way meetings are arranged – a round table encourages participation among members.

7 In organizations, people are very sensitive about their seating places, furniture and equipment.

8 Small offices with low ceilings and no windows can generate a feeling of being boxed up, sullen and depressed.

9 Open offices are becoming more popular now as they facilitate greater communication, instant feedback and improved inter-personal relationships.