Communication

Communication is the lifeblood of an organization

An organization cannot function without people interacting, conversing or corresponding with one another. All enterprises require human beings working for it or with it, to:
 Interact and react
 Make assumptions about future or forecast future events
 Plan or draw up a rough blueprint for the future
 Organize/design a format of how to get resources together to achieve the plan
 Staff or gather / recruit people and get them to desired locations
 Lead or direct people, and devise their jobs so as to adhere to the plan
 Exchange information, ideas, plans and proposals
 Measure and monitor
 Coordinate and control
Communication has been described as the „glue‟ that holds the entire organization together as one entity. Without communication, managers/leaders are not able to influence the attitude and behaviour of people to achieve common objectives.