Internal communication

Internal communication

Before the end of the nineteenth century, businesses were small; they started growing in size from the beginning of the twentieth century. Contemporary business enterprises are very large and have not only become multinational but also transnational in character. Besides, they have grown in complexity in terms of a wide array of products and services they deal in and the number of countries and continents they are operating in. Also, arising from the liberalizing of many national economies, global competition has intensified and the rate of change in the marketplace has accelerated. Market forces have also become very dynamic, almost verging on chaos.

With business becoming very large in size, complex in nature and rapidly changing dynamics, enterprises must put in place effective internal communication so that everyone can be kept informed of happenings within the large corporation. It is the only way managers/leaders can build understanding among people located in far-off communities, countries, and continents – stringing them together into a beautiful necklace that everyone can be proud of.