DELIVERING PERSUASIVE SPEECH

DELIVERING PERSUASIVE SPEECH

Besides flow of information, speaking involves persuading others to a common goal as that is the „core purpose‟ of communication. Sales persons persuade potential buyers to partake their products and services. Potential employees try to sell their skill sets and competence to future employers. Managers and leaders motivate their employees to reorient their mindsets leading to change in their attitude to the work and to the firm, resulting in higher performance and rewards.
When speakers try to persuade, motivate and guide listeners to a goal, the speeches are persuasive. All speakers must learn the importance of:
 How they physically present themselves?
 How they say things?
 What things they say?
Since managers / leaders have to be good speakers, it will be very beneficial to them if they learn and master the following important elements for becoming effective, persuasive speakers:
(1) Demonstrated skills in public speaking and attentive listening and ability to articulate and use body language to the best effect
(2) Understanding of elements of persuasion
(3) Identification of elements of personal credibility
(4) Ability to analyze other speakers‟ speeches
(5) Confidence to outline the main ideas and thoughts on a subject
(6) Creating and crafting persuasive speeches