MINIMIZING NOISE DURING TRANSMISSION &FACILITATING FEEDBACK

MINIMIZING NOISE DURING TRANSMISSION &FACILITATING FEEDBACK

Even carefully crafted messages can flounder if they do not reach the target audience. Therefore, all potential sources of interference during the transmission of the message should be eliminated. Following points are useful:
 Choosing the right channel and media – it helps audience focus on the message
 Written messages should be made physically appealing and easier to read
 For oral communication, eliminate the environmental competition – choose comfortable and quiet location, adequate lighting, good acoustics and eliminate physical distraction(s)
 For oral communication, senders‟ own appearance is very important.
1. Face-to-face communication is preferred as it is delivered directly
 Avoid long chain (with many intermediaries) of communication

FACILITATING FEEDBACK

Ideally when sender is face-to-face with the audience, feedback is direct, immediate and extremely useful. In business and industry, feedback loop is rather complex. A few salient points of importance for obtaining feedback are:
 Feedback is the quickest in oral communication that is face-to-face
 Feedback requires very good listening skills. Listening is more difficult than most people think
 Listening is a part of one‟s style. An aggressive or submissive communicator is usually not a good listener. Only persons with assertive style of communication are good listeners
 For written communication, feedback is delayed and mixed – it needs a lot of effort to sift through the information before coming to any conclusion.