BECOMING A POWERFUL COMMUNICATOR
Acquiring effective communication skills is a lot of hard work. It requires a complete change in individuals‟ attitude towards their environments. This change in attitude should be so strong as to impel them to bring about a sea change in their personality. It is now recognized that once persons have acquired good command over their speaking and writing abilities, they feel self-confident, assured and poised. Among others, following five qualities stand out in them:
(1) Perception
Good communicators are able to predict fairly accurately how their message will be received and whether it would have the requisite impact. They are really good at reading their audience correctly. They constantly modify and adjust their messages to tailor them to audiences‟ requirements and prevent any misinterpretation and misunderstanding.
(2) Precision
They create a meeting of minds of the senders and the receivers. When they finish delivering the message, audience shares the same mental picture as they have of the topic being discussed.
(3) Credibility
Good communicators come out as believable persons. Audience has faith in the substance of their message. They trust the senders‟ information and intention. The message is received rather well.
(4) Control
Good communicators shape response of their audience. In line with the original intent of the message, they can make their audience laugh / cry, calm them down, change their mind and prompt them to act in certain ways as would achieve the purpose of the communicators.
(5) Congeniality
They always maintain friendly and pleasant relations with their audience. They command respect and goodwill. As a result, despite differences, people like to work for them. goodwill.
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