10 Steps for Boosting Creativity
(Jeffrey Baumgartner)
1. Listen to music by Johann Sebastian Bach. If Bach doesn’t make you more creative,
you should probably see your doctor - or your brain surgeon if you are also troubled by
headaches, hallucinations or strange urges in the middle of the night.
2. Brainstorm. If properly carried out, brainstorming can help you not only come up with
sacks full of new ideas, but can help you decide which is best.
3. Always carry a small notebook and a pen or pencil around with you. That way, if you are
struck by an idea, you can quickly note it down. Upon rereading your notes, you may
discover about 90% of your ideas are daft. Don’t worry, that’s normal. What’s important
are the 10% that are brilliant.
4. If you’re stuck for an idea, open a dictionary, randomly select a word and then try to
formulate ideas incorporating this word. You’d be surprised how well this works. The
concept is based on a simple but little known truth: freedom inhibits creativity. There
are nothing like restrictions to get you thinking.
5. Define your problem. Grab a sheet of paper, electronic notebook, computer or whatever
you use to make notes, and define your problem in detail. You’ll probably find ideas
positively spewing out once you’ve done this.
6. If you can’t think, go for a walk. A change of atmosphere is good for you and gentle
exercise helps shake up the brain cells.
7. Don’t watch TV. Experiments performed by the JPB Creative Laboratory show that
watching TV causes your brain to slowly trickle out your ears and/or nose. It’s not pretty,
but it happens.
8. Don’t do drugs. People on drugs think they are creative. To everyone else, they seem
like people on drugs.
9. Read as much as you can about everything possible. Books exercise your brain, provide
inspiration and fill you with information that allows you to make creative connections
easily.
10. Exercise your brain. Brains, like bodies, need exercise to keep fit. If you don’t exercise
your brain, it will get flabby and useless. Exercise your brain by reading a lot, talking to
clever people and disagreeing with people - arguing can be a terrific way to give your
brain cells a workout. But note, arguing about politics or film directors is good for you;
bickering over who should clean the dishes is not.
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