BUSINESS COMMUNICATION

BUSINESS COMMUNICATION

Future managers and leaders must strive to become powerful communicators by acquiring a good perception of their target audience and being precise in their expressions. They should have good command over the process of reshaping opinion of their audience and remain both friendly and congenial in their disposition.

Crafting effective message is like a painting – the creator of the message is like the artist who must first think of the purpose and the audience. He should tell in advance what he is going to tell, follow it by telling it in a concrete and specific language, sticking to the point and connecting new information to the existing ideas concisely and finally, wind up by summarizing what he has told. This has a telling impact on the audience. Quality of messaging can be further improved by minimizing noise, distraction, and disruption during delivery and facilitating feedback that enables the communicator to monitor and modify the message as appropriate.

In modern business environments, messaging covering both communication and flow of information, has assumed strategic importance as it enhances communicators‟ persona to „impress‟, paves way for their „success‟ and prevents „failure‟. Business communications play a crucial role in setting corporate objectives, formulating strategies and facilitating management through well-orchestrated planning, organizing, staffing, leading and controlling. The entire process of management is mediated through conversation, correspondence and intelligent use of body language at an individual, group and organizational levels for facilitating a free flow of information/ communication that support decision-making and action-taking. These are then controlled through monitoring, measuring and communicating different aspects of administration relating to price (P), quality (Q), reliability (R), service (S) and time (T) – the five pillars that are „sine qua non‟ of management..

Human civilization has progressed faster because they have learned to communicate and cooperate better. As society progresses further, human beings are on way to evolving the foundational rights of behavior that should apply to every individual.