Targets of communication

Targets of communication

At the organization level

The decisions taken at organizational level need to be communicated to all personnel so that everyone is aware of the corporate objectives and devises suitable strategies for long-term, medium-term and short-term action plans for accomplishing the required tasks. At the organizational level, the focus is more on communication to external stakeholders – shareholders, investors, financiers, suppliers, customers, competitors and internal stakeholders like employees, managers, and directors who are not employees of the firm.
Consequently, public relations and corporate communication play a major role in communication at this level. There are a number of issues that warrant communication to both internal and external agencies. Environmental issues are of interest to the community and society at large and need is to keep them informed of the measures being undertaken by the firm, on a proactive basis, to combat pollution and go in for cleaner technologies as a voluntary option rather a compulsion under the laws.

Decision-making and action-taking

Management process cascades into taking a series of decisions followed by actions at all levels of the organization in fulfillment of their tasks which together combine into bigger targets or departmental objectives and finally the corporate goals.

Business communications provide the bridge between decision-making and action-taking and emerge as the critical process in the linkage between „planning your work‟ and „working your plan‟.

Price, Quality, Reliability, Service and Time parameters

If a job cannot be measured, it cannot be managed. In all jobs, we can organize a detailed system of measurement for at least five of its critical success factors viz., price (P), quality (Q), reliability (R), service (S) and time (T). These five variables account for the most foundational aspects that need to be continually measured and monitored to ensure that the execution is happening as originally planned.
Thus, communication about these five constituents of management (P, Q, R, S & T) at all levels of the organization would form the bread and butter of the management of information flow, highlighting its critical importance in the very functioning of the enterprise. Conversely, if communication is absent among different functionaries of an enterprise, they can neither fix the targets nor measure the actual performance nor even the variance between the target and actual. Such organizations will become babes in the wilderness!