Methods of Communication

Methods of Communication

Communication occurs in an organization in the context of people trying to fulfill one or
several of the following six needs:
• To feel respected
• To give or get information
• To be empathically understood and respected
• To cause change of action
• To create excitement and reduce boredom
• To avoid something unpleasant, like silence or confrontation
The methods used by them to fulfill those needs include listening, speaking, reading and
writing.

 Listening 

Various studies stress the importance of listening as a communication skill.
They point out that many of us spend 70 to 80 percent of our waking hours in some form of
communication. Of that time, we spend about 9 percent writing, 16 percent reading, 30
percent speaking, and 45 percent listening. Studies also confirm that most of us are poor
and inefficient listeners. Most people listen at an efficiency level of less than about 25
percent. Studies also show that, immediately after listening to a 10-minute oral presentation,
the average listener has heard, understood, properly evaluated, and retained only
half of what was said.

People generally remember

• 10 % of what they read
• 20 % of what they hear
• 30 % of what they see
• 50 % of what they hear and see
• 70 % of what they say and write
• 90 % of what they say as they do something ..............to be contd..