Monday 14 September 2015

TYPES OF LISTENING

TYPES OF LISTENING

Listening can be varied depending upon:
 Purpose
 Interaction
 Feedback
It can be classified in to the following three distinct types:

(1) Content listening

The purpose of content listening is to retain the information for future use or for further transmission rather faithfully. Here, we try to identify the key points and concentrate on the structure of the message. Receivers take a preview – an overall view of the entire message. It is not important whether they agree or not with the contents. They try to assimilate the contents of the message as received. For example, a department of the government giving the details of the procedure would expect the public to follow in dealing with them!

(2) Critical listening

The message received undergoes evaluation at several levels to understand:
 Logic of argument
 Strength of evidence
 Validity of conclusions
 Implications of message for individuals
 Implications of message for the organization
 Speakers‟ intention and motive
 Omission of any relevant point etc
Evaluating and absorbing information simultaneously is rather difficult. Listeners‟ should reserve their judgement right up to the end. Effort should be made to uncover speakers‟ viewpoint.

(3) Active / empathetic listening

The purpose here is to understand the speakers‟ feelings, needs and wants. Listeners have to understand speakers‟ viewpoint irrespective of whether they share those perceptions or not. By listening actively, receivers‟ let speakers vent their emotions. Listeners should resist the temptation of advising them and they should let the persons do the talking with cues and clues of encouragement. Typical features of active and empathetic listening are:
 Make eye contact
 Exhibit affirmative head nods and appropriate facial expressions
 Avoid distracting actions and gestures
 Ask questions
 Paraphrasing what is said
 Avoid interrupting the speaker
 Do not over-talk
 Make smooth transition from the role of a speaker to that of a listener
All the three types of listening have practical use in the life of managers and leaders. They must learn how to apply these methods in different situations.

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