DONTs of Effective Communication contd.,
5. Do not overestimate the potential of communication
Research has shown that the way people perceive situations and problems, strongly
depends on their perspective, values and previous experiences. It is also clear that it
is often very difficult to change people’s perception and that it can be a long term
process. It is more effective to regard other points of view as valuable instead of ‘untrue’.
Communicators should realize that in some situations the changing of perceptions is
unrealistic or may have negative side effects. If this is the case, the perception of the
people involved should be regarded as ‘reality’.
6. Do not underestimate the potential of communication
It is impossible to ‘not communicate’. If for instance a new industrial plant is installed
without communication with people living in the area, the message they will get might
be: ‘we are ignored, they don’t value our opinions, they just do as they like’.
No comments:
Post a Comment