COMMUNICATION PROCESS-Outward journey
When an individual has the need to communicate with others, the process starts with the happenings in the brain of the sender who is already subjected to a lot of experiences, emotions, knowledge, and opinions.
(i) Retrieval of information from human memory
This is very much like pulling a file from the filing cabinet. Since it is in response to a need, the file pulled out may not always be the one most appropriate to the stimuli. This may bring in variations in interpreting the message received.
(ii) Choosing the right words and phrases
This stage is highly subjective and is greatly influenced by the mastery of the sender over the language used for communication. Besides, linguistic competence extends to the proper use of the form of verbs, adjectives, adverbs etc
(iii) Delivery of a message
Role of the sender continues to be important as the style, speed and manner of speaking decide the impact of the message. The body language and ability of the sender to throw his voice towards the audience form the major part of the message delivered.
(iv) Sources of distraction
Once again, the message passes through a medium that may have one or several sources of distraction, impairing the message as received by the communicatee.
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