STRATEGIC RELEVANCE OF COMMUNICATION

STRATEGIC RELEVANCE OF COMMUNICATION

Homo sapiens, as a species, have progressed faster than any other animal species solely because human beings have learned to communicate and cooperate better for the mutual betterment of mankind. Among the fruits of these unrelenting efforts to improve, human beings have successfully won the challenges of time, distance and speed and have acquired the ability to communicate across communities, countries, and continents.

Following ideas, proverbs and quotations provide the proof, if it is needed, to highlight the role of communication in our civilization:

1. Communication is a key to success and advancement
2. Communication is not a quick fix; it is a journey.
3. The verbal edge is the winning edge.
4. What you say or write is you.
5. All progress means war with society.
6. The finest eloquence is that which gets things done.
7. Communication is the glue that holds an organization together
8. Communication is the life-blood of an organization
9. Top executives need to communicate most of the time
10. It is not enough to have a strategy; communicating it to everyone is the real challenge