BUSINESS COMMUNICATION

BUSINESS COMMUNICATION

Communication is a vast subject; it stands for connectivity and networking in its broadest sense. In the context of an enterprise, business communication is the process of influencing others to achieve common, shared objectives. Communication is a two-way process and is completed only when the feedback is received by the sender. Information flow is a one-way process.

Communication can be verbal covering oral and written form and non-verbal that uses a large number of signs, signals, gestures, expressions, and sounds. As learning about the non-verbal communication increases, it is changing the way people look at both the oral and written communications. Everyone seems to be communicating all the time especially during waking hours. By mastering the art of observing and interpreting body language and related aspects of communication, everyone can become a better communicator!

Business communication is not only a lifeblood of an organization but also the heart of its internal and external communications. Effective communication skills form a vital part of a job requirement, are prerequisite for promotion to higher positions and are essential to all problem-solving. They ignite enthusiasm, enhance motivation and hone traits of leadership. Communication skills are also advantageous in personal life and community work. They enhance will work, skill to work and thrill to work. They promote joy at work, impart satisfaction and happiness.

A deeper understanding of the process of the inward and outward journey at the senders‟ and receivers‟ end goes a long way in students‟ ability to draft and deliver effective messages. The six-stage model of business communication would enable them to gain a deeper knowledge of the subject and acquire more effectiveness in communication skills – the strategic asset they must possess before they can move in to senior corporate positions.