Communication Competence-Effectiveness
Effectiveness refers to the degree to which communicators achieve
mutually shared meaning and integrative goal-related outcomes. Effective encoding
and decoding processes lead to mutually shared meanings. Mutually shared meanings
lead to perceived intercultural understanding. Interaction effectiveness has been
achieved when multiple meanings are attended to with accuracy and when mutually
desired interaction goals have been reached. Interaction ineffectiveness occurs when
content or relational meanings are mismatched and intercultural noises and clashes
jam the communication channels. Communication effectiveness can improve task
productivity.
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